Generic Branding

A generic, boring, copyright-friendly name for brands of what-have-you in media. Most commonly found in the sphere of animation, Generic Branding is any name that has a bland feel to it, like naming a potato chip brand "Chips" or a line of cereal "(Name) O's". A good example of The Title Isn't Deep.

This also happens in real life. Many small businesses stick with Generic Branding because they're, y'know, small businesses.